Our Mission
Our Vision
To inspire healthier, more intentional living while playing an active role in protecting the natural world.
Why Nature Matters to Us
Besides wanting to inspire people to live healthier and more fulfilling lives, we care deeply about wildlife and the wonders of the natural world.
It is in nature where we find the ultimate sense of peace and connection. Hiking through forests, exploring mountains, or simply watching animals in their natural rhythm brings us joy and perspective.
Nature provides the air we breathe, the water we drink, and countless resources that sustain life. Yet its future is far from secure. We are losing forests, wildlife, and freshwater at an unprecedented rate. Humanity’s relationship with nature is fractured — and our goal is to spark the need for change while giving back to the planet that gives us so much.
Our Commitments
One Tree Planted
We support One Tree Planted, a nonprofit restoring forests across the globe. Every tree planted is a step toward cleaner air, richer biodiversity, and a healthier climate.
“He who plants a tree, plants a hope.” – Lucy Larcom
World Wildlife Fund (WWF)
We also support WWF, the world’s leading conservation organization. Working in nearly 100 countries, WWF focuses on:
- Building a climate-resilient, zero-carbon future
- Creating food systems that nourish people and nature
- Protecting forests, freshwater, and oceans
- Safeguarding wildlife and biodiversity
Sea Shepherd
We are proud to back Sea Shepherd, an international nonprofit defending the world’s oceans through bold, direct-action campaigns. Their work includes:
- Combating illegal fishing
- Protecting endangered marine species
- Removing destructive fishing gear
- Preserving fragile ecosystems
Together, We Can Do More
Our mission is simple: to inspire people to live with greater health, gratitude, and purpose — while helping protect the Earth we all share. Every step forward, every book, and every contribution creates ripples of change.